ABOUT US
We Are the Culture.
We Are the Call.
Louisiana’s loud, proud, and revolutionary movement for cannabis progress.
Founded in 2022, Louisiana Cann Festival (LCFest) is a community-driven celebration rooted in education, culture, and access. Created to bring people together in a safe, welcoming space, LCFest blends live music, wellness experiences, creative expression, and meaningful conversations around plant-based wellness and personal empowerment.
Attendees can expect a full day of experiences including live performances, educational sessions led by trusted voices, immersive art, wellness activations, interactive games, a fashion show, and a diverse vendor market showcasing local brands and creatives.
Every ticket includes access to a free medical card evaluation, offering an opportunity to explore legal pathways to plant-based wellness and begin fulfilling prescriptions through local dispensaries.
Whether you’re coming to learn, unwind, connect with community, or simply enjoy the energy, Louisiana Cann Festival welcomes people from all walks of life.
This is a space for curiosity, culture, creativity, and care. Welcome to the Wellness Revolution!
meet the lcf team
Jessica potts
FOUNDER
Jessica Potts is a Louisiana native raised on a 400-acre farm in Northeast Louisiana, where she developed an early appreciation for science, business, and service. A top high school graduate, she earned a full scholarship to LSU, completing degrees in Sociology, Psychology, Special Education, and Educational Diagnostics, and spent over 15 years in education serving students with special needs. Living with Multiple Sclerosis since childhood, Jessica’s personal health journey led her to explore holistic wellness and the cannabis and hemp industry.
In 2014, she transitioned her skills in education and advocacy into cannabis policy and industry leadership, playing a key role in passing Louisiana’s medical cannabis legislation and helping establish the Southern University Cannabis Program.
In 2018, she founded Bonne Santé, LLC, providing patient education and access to Louisiana’s medical marijuana program, and became one of the first Black women to own and operate a licensed cannabis company globally.
YOGI ROB
CO-DIRECTOR
Creative Force & Yoga Instructor
Holistic healer, certified yoga instructor, and founder of TheYonk Studio + The Yonk.life. From organic skincare to self-healing classes and paint-and-yoga experiences, Yogi help Baton Rouge tap into plant-powered wellness.
She’s also the Director of Louisiana Cann Fest, a movement using education and community to shift the & conversation toward wellness and healing.
Brandon harris
ENTERTAINMENT AND VENDOR LEAD
I am a multidisciplinary entrepreneur, technologist, and community builder with a strong track record of launching and scaling ventures at the intersection of technology, creative industries, and workforce development. My work focuses on building practical, revenue generating platforms that expand access to opportunity particularly for underserved communities and minority owned businesses.
I have founded and led initiatives spanning software development, AI driven products, live entertainment infrastructure, digital marketplaces, and nonprofit programming. My ventures include platforms that automate business operations, connect users to events, services, and products, and deploy AI agents to drive engagement, outreach, and operational efficiency for organizations and small businesses.
In addition to my technology work, I lead a nonprofit organization established in 2020 that has served over 1,000 individuals through food distribution, community events, STEM education, and workforce development workshops. I have designed and facilitated programs in software, 3D printing, robotics, media production, and entrepreneurship, partnering with schools, churches, and community centers across Louisiana.
My entrepreneurial approach blends product strategy, systems thinking, and cultural relevance. I prioritize scalability, sustainability, and measurable impact building tools that solve real problems while empowering creators, educators, and business owners to grow.
maameefua koomson
MARKETING LEAD
Maameefua Koomson is the founder and CEO of Quirk-E Creative, an organic social media and brand visibility agency rooted in strategy, storytelling, and long-term growth. With nearly a decade of experience, she partners with brands to build strong digital foundations, cultivate community, and increase visibility through intentional content and thoughtful strategy. Her work focuses on helping brands grow with clarity, consistency, and purpose beyond trends or quick wins.
moe de guia
EXECUTIVE ADMINISTRATOR
Moe is the Executive Administrator for Cannabis Festival Baton Rouge, LLC, acting as the organizational backbone behind the festival’s planning and operations. She manages project timelines, systems, and workflows across all committees, ensuring every detail stays aligned, on schedule, and moving forward.
Working behind the scenes, Moesha supports leadership through clear communication, cross-department coordination, and ongoing website and backend management. Her role bridges vision and execution and keeping teams connected, information organized, and the festival set up for success long before the event begins.
PATRICE PURNELL
COMMUNITY AND VOLUNTEER LEAD
Patrice Purnell, a 36-year-old mother of three from Jackson, Mississippi. I have a diverse background in property management, customer service, bartending, serving, dancing, modeling, and coaching both dance and runway. I’m also an entrepreneur who creates handmade vegan candles, and I’m the founder of Louisiana Fashion Week. Everything I do is rooted in creativity, leadership, and helping others grow.
FRANCHESKA UNDERWOOD
MARKETING CO-LEAD
Francheska Underwood is a Baton Rouge–based social media influencer and content creator known for spotlighting local food, culture, and community experiences. With a strong background in foodie and lifestyle content, she brings an authentic, people-first approach to storytelling that resonates both online and in real life.
As Co-Lead of the Marketing Committee for Louisiana Cann Festival, Fran helps shape creative campaigns that connect audiences, elevate local voices, and support the festival’s mission through intentional, community-driven marketing.